About Us


At Variety Silk House we are passionate about creating the perfect outfit for our customers. Established in Nairobi, Kenya in 1958, the company was built from up from the ground, providing customers with a fine selection of sarees and fabrics.

In 1972, the family moved to London to Ealing Road, opening a small saree shop to become one of the first in the area. Since then business has grown rapidly as we have established a large and loyal customer base, some of whom have remained with us since our early days in Nairobi. We are now established as one of the oldest, largest and most trusted Indian clothing retailers in London, all the while remaining in the same family.

Variety Silk House is famous for the importance it places on quality. Keen to uphold the detail and care wrought by the traditional methods, we have scoured the globe in search of the finest materials taking in Switzerland, Japan, Korea, France, Hong Kong, Italy and of course, India. Over the past five decades, we have built up a network of over 313 suppliers to give us access to only the finest materials and allowing us to provide a range larger than any other retailer outside of India.

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Each generation of the family has been trained in fashion design, ensuring that they are knowledgeable in the finest materials and are able to identify precisely what a customer needs. Each of our ranges faces a rigorous process of handpicked selection as we apply a critical eye to each item, making certain that we only stock the finest fabrics and accessories. In 2007 our commitment to quality was recognised with the Asian Woman of Excellence Awards, naming Variety Silk House the ‘Fashion Designers of the Year’.

We have styled celebrities such as the Sugababes and Alesha Dixon for magazine shoots and our clothes have been featured in a range of UK magazines including Hello!, Asiana  and Asian Woman.

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We have also worked with esteemed designer Zandra Rhodes in the past. We can count celebrities such as Gwen Stefani and Reza Mahammad of the Food Network amongst our customers, Aishwariya Rai has modelled some of our ranges and we have also hosted a signing by Amitabh Bachchan and Rekha in our store.


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"We have a commitment to our customers, ensuring that we always do our best to make sure that they receive their garments exactly as they would like them to an unsurpassable level of quality." - Mayur Shah, MD